Environment is one issue which concerns you, me, the tree standing outside your window, the whales living deep in the ocean, the crocodiles standing on the verge of extinction and those birds flying in the sky. Environment is one issue which impacts us all. But only man has the power to deal with the situation and check the environmental damage. It's time we take charge of the situation and engage in repair and prevention. Thus, our public mobilization drives are an effort to call upon each and every individual to engage in pro- environmental action. Nature conservation cannot be achieved by pro-environmental practise for a day, a week or a year; conservation has to become a habit. This is what our public mobilization drives are doing. The calculation is simple, if conservation becomes habit of each one of us, environment will remain an issue no more.