Kamdhenu – the Indian Cow Breed Improvement & Conservation program of DJJS under the stewardship of Shri Ashutosh Maharaj Ji has significantly come up as a trend setter in conducting Katha orations dedicated to the reverence of mother cow. These are designated as ‘Gau Kathas’ and are being orated by ascetic disciples of Shri Ashutosh Maharaj Ji.

मातर: सर्वभूतानाम गावः सर्वसुखप्रदा:। (Mahabharata, Anu. 61-7) Meaning by, “revered cow is mother of all. She is the bestower of all kinds of fortune and bliss”. India has lived this philosophy uptill its golden period. Mother cow has been an innate member in every Indian family. There are numerous legends not only of Indian saints and seers but also of royal lineage as well as common populace who have worshipped cow as their mother; Rishi Chyavan, Maharaja Dilip, and satyakam to name a few.  
These exclusive Gau Kathas carrying a blend of Vedic wisdom, Upanishadic lore, traditional knowledge, regional folklore, Sanskrit language and Indian classical music effectively deliver solutions to contemporary problems be it at the physical or psychological level. Along with this, awareness is generated over the stupendous medicinal benefits of cow’s dung, urine, milk, panchagavya and shadagavya. Many lifestyle diseases can be cured by such cowpathy remedies.

These 3-day or 5-day or 7-day Katha orations ignite in people the much needed reverence for cows, makes them empathise with her not as a quadruped but as a mother and also makes them capable to identify the difference between indigenous and non-indigenous breeds of cows and bulls. In its own unique way, these unique Gau Kathas are raising not just awareness but sensitivity too in people towards mother cow. Subsequently, the sensitive chord awakened in people’s minds also acts as a strong measure to fight and eliminate the menace of cow slaughter. Not only this, even the pre-conceived notions of obstinate mindsets crippled with orthodox beliefs of animal sacrifices as offerings to the almighty also undergo a revamp based on authentic guidelines from ancient scriptures. Thus, Gau Kathas held under DJJS Kamdhenu are successfully restoring the lost prestigious culture of revering mother cow back into Indian homes.