Kamdhenu – The Indian Cow Breed Improvement & Conservation Program of Divya Jyoti Jagrati Sansthan (DJJS) is primarily focused on re-establishing value of Indian Cow as pivot of any ideal sustainable society. Through its unique advocacy based approach; Kamdhenu is rigorously raising societal awareness and cultural sensitivity in Indian Cow's perspective pertaining to its contribution in the socio-spiritual lives of people and the health, environment, agriculture and economic sector; thereby creating an innate need for conservation of Indian Cows. On the flip side, through action based projects such as selective breeding, bull mother farming, pedigree chart management, research & development and capacity building of farmers, breeders and other gaushalas by providing them with high quality bulls as well as semen; Kamdhenu is efficaciously enhancing Indian Breeds of Cows both in numbers and quality. Further, its branches – gobar electricity plant, manure composting plant, organic farming and ayurvedic medicines makes it a zero-waste and thus a sustainable system.