NIRNAY Campaign creating awareness against drug abuse RESUMES in Uttar Pradesh


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Nirnay means to decide against drugs in our life. The campaign got its foundation laid under the banner of Bodh – the Drug Abuse Eradication Program of Divya Jyoti Jagrati Sansthan in the year of 2017; however the organization has been working in the state from past 15-17 years through its community interventions using various social and spiritual tools.

Continuing the same, the Nirnay Campaign, focussing the subject matter of uprooting the problem of drug abuse, also intends to function in the communities embedded with the ongoing spiritual activities of the organization.

Through mass sensitization programs, such as, women meetings, rallies, youth meetings, field visits, and other awareness sessions, , discussing the various myths regrading drug abuse, sprouting out of local way of life, is the key modus of operandi.

The intent of discussion and interactive ways of communication is to enrich people with facts about drugs, so as to make them sound and sensitized decision makers and to stand against the persuasion of friends in doing drugs.

Under this people are trained to say no to drugs and those who are users, they are motivated for the drug de addiction treatment based on the organizations’ self-developed ‘ Psychoanalytical Module’ foregrounded upon Dhyan Therapy. 

The project includes string of activities so as to include and connect with people at various levels   which includes: Meetings with the area Dignitaries and Villages' notables, Discussion on requirements and significance of awareness in general, Highlighting upon how drug abuse is a menace and has a chain of other problems associated with it, What should be appropriately actionable to safeguard the society, How to make the effort inclusive for all and benefit the community at large etc. Currently we have 10 executing points in the state of Uttar Pradesh which will cover a large part of the state. These executive points are: Bareilly, Meerut, Gorakhpur, Allahabad, Banaras, Aligarh, Kanpur, Ghaziabad, Lucknow and Sahranpur. In the year of 2019, the target of the campaign is to cover 100 km in and around these executive points by involving various stake holders of the subject matter along with print media and electronic media in order to take the word of awareness to a larger audience.

About Bodh

Bodh- the drug abuse eradication program of DJJS, works for the elimination of drug abuse and eradication of drug demand through ‘Dhyan Therapy’, thereby transforming the drug afflicted society into an abuse free society; where people are mentally, emotionally and spiritually strong to safeguard themselves and the society against drug and substance abuse.

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